I believe every project needs a spark of inspiration. That’s why I take the time to understand how the end product is expected to help the users. Envisioning delighted users and stakeholders sure ignites my creative spark.


Inspiration organically leads to innovation. It propels me to go the extra mile to come up with new solutions. I like coming up with fresh ideas both in regards to the user experience and the process of design. I love facilitating design workshops.


I love seeing the impact my efforts made. Sometimes this is measured as meeting and exceeding the OKRs. At other times it’s expressed in more intangible ways such as seeing employees and students mature as UX professionals.

Instructor and Mentor

I had the good fortune to advise and mentor UX Professionals at various stages of their careers through academic and corporate channels.

  • Rutgers University – academic adviser for the MBS externship program.
  • University of Texas Austin – instructor for the UX Design certificate program.
  • University of Nebraska Lincoln – corporate mentor for the intern group at Fiserv.
  • Technology Apprenticeship Program – mentor at Chubb Insurance.

Co-chair of UXPA New Jersey

I was a part of the chapter’s leadership for 5 years, organizing and promoting chapter events on topics of interest to UX professionals. I helped built up the chapter membership and tripled the event attendance. I had the pleasure to judge several Design Slams, participate in panel discussions and deliver presentations about:

  • A Fresh Look at Visualizing Data
  • Career paths for UX professionals
  • AI and the Future of UX
  • Teaching UX Topics in Grades K-12

Design Process

I use the Design Thinking process to guide teams to create user centered products – placing the users needs first, basing the decisions on solid research insights and well defined OKRs. I believe that meeting the customers’ needs is a journey not a destination since they constantly evolve. I did Design Thinking training with IDEO and completed the IBM’s Enterprise Design Thinking Practitioner raining program in NYC. I’ve been training corporate teams and graduate students at Rutgers on the design thinking method.

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