Scenarios and Personas

visualize the customers journey

scenarios and personas

See the process through the customers eyes

 

Scenarios outline the journey that the customers take to accomplish a task. They serve as guides for the functionality on the site. Personas are representations of the core customer segments. I use the  scenarios and personas done by the company's UX research team to  make design decisions based on the customers needs.

 

Shown: One of the personas for a luxury retailer - Edgar, the successful executive who expects perfection from his employees and his watches.