senior web user experience designer

Web and UX design


  • Creative direction, concept and execution of user-friendly responsive websites; defining the user needs based on the  personas; establishing the layout and coordinating typography, iconography, color scheme to ensure effective user-centered design consistent with the brand identity
  • Creating the necessary UX deliverables such as wireframes, mockups, style guides, flow charts, and site maps
  • Designing web standards compliant HTML/CSS/JavaScript pages using CMS or Dreamweaver; implementing SEO analytics code; collaborating with programmers to implement and customize various dynamic code
  • Analyzing traffic sources, heat maps, scroll maps, visual sequence maps and click maps
  • Ensuring compatibility with browsers, platforms and mobile devices; working on localization and regionalization

Project management


  • Meeting with stakeholders to define the project's strategy, business requirements and target audience; training and mentoring team members
  • Leading meetings and delivering presentations
  • Prioritizing and managing multiple projects, ensuring smooth development process
  • Leading projects with cross-functional and dispersed teams; experience with remote teams in Europe, Asia and Latin America


web ux ui design experience

Degrees & certificates


  • Bachelor of Arts in Visual Art & Technology, Magna Cum Laude
    Cal State University San Marcos, 2006
  • User Experience certificate, Nielsen Norman Group, 2017
  • Marketing certificate, University of California Irvine, 2016
  • Multimedia Development certificate, University of California San Diego Extension, 2002




Continuing education


  • Continuously attending industry events such as Nilsen Norman Group's UX conference, IxDA and Cascade SF UX Night
  • Toastmasters




web and ux design education



  • Adobe Creative Suite: Dreamweaver, Photoshop, Illustrator, CQ, InDesign, Acrobat
  • Adobe Analytics, Google Analytics
  • Coding: HTML, CSS, XML, JavaScript, jQuery, Agile environment
  • CMS: Adobe CQ, WordPress, Joomla
  • UX: Axure, OmniGraffle, InVision, Sketch, CrazyEgg, HotJar

Writing and Marketing


  • Published design related articles in Graphic Design Forum, San Diego Business Journal, San Diego Union Tribune, Internet Day
  • Sales training and experience
  • Writing style guides, specifications, and other documentation




Adobe Creative Suite and other tools