Redesigns That Deliver Results
Since I joined at Life Technologies before the merger with Thermo Fisher, I went through the redesign of many pages and entire sections. As a Sr. Web UX Designer, I participate in the entire process of user experience design for the web from analyzing the business requirements through ideation, design, launch and results evaluation. I also deliver design and usability related presentations and training.
I strategically partner with marketing and product managers on redesign projects to keep the web pages current and fresh. I approach the redesign with a customer centric point of view in order to drive sales through improved user experience.
Above: Redesigned responsive page of a multi-million dollar storefront. Below: Before screenshot, sketch, wireframes of two iterations, mockup, navigation map, heat map, mouse movements recording of the storefront.
"Lubina is a consummate professional and was a much valued member of my team. As my UX and web designer for a multi-million dollar e-commerce website, she consistently delivered a high quality web experience for our customers. Lubina exhibited a high attention detail and was always able to meet tight timelines."
Senior Digital Marketing Manager