Redesigns That Deliver Results


Thermo Fisher Scientific

As a Sr. Web UX Designer for Thermo Fisher Scientific, one of the world's leading biotech companies, I participate in the entire process of user experience design for the web from analyzing the business requirements through ideation, design, launch and results evaluation. I also deliver design and usability related presentations and training.

I strategically partner with marketing and product managers on redesign projects to keep the web pages current and fresh. I approach the redesign with a customer centric point of view in order to drive sales through improved user experience.

Tools used: Adobe Creative Suite (CQ, Photoshop, Illustrator, InDesign, Acrobat),  Omniture, Axure, HTML, CSS, XML, JavaScript, OmniGraffle.

Above: Redesigned responsive page of a multi-million dollar storefront. Below: Before screenshot, sketch, wireframes of two iterations, mockup, navigation map, heat map, mouse movements recording of the storefront.

"Lubina is a consummate professional and was a much valued member of my team. As my UX and web designer for a multi-million dollar e-commerce website, she consistently delivered a high quality web experience for our customers. Lubina exhibited a high attention detail and was always able to meet tight timelines."


Larry Milocco
Senior Digital Marketing Manager
Thermo Fisher Scientific


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