Collaborative Portal Application
BCC Attorney Portal
The Points Group is a creative marketing agency specialized in healthcare. One of their clients' projects was to redesign a portal that connects clinics with attorneys working on medical claims.
The main challenge was to adequately address the very different needs of the 3 personas. The users need to be able to quickly perform advanced searches and easily fill various interdependent forms. The portal had to transition to responsive design and ADA compliance. I solved these by in-depth evaluation of the needs of the 3 distinct types of users. I redesigned the application with those insights in mind, emphasizing ease of use through task-oriented navigation and plain language labeling. The design emphasized consistency, contrast and use of white space.
The new design alleviated many pain points as evidenced by user feedback and reduced need for support calls. Thanks to the success of the new design the company decided to develop ready-made portal solutions, thus expanding their market.
"Lubina was an absolute pleasure to work with. She is clearly very passionate about UX Design and has the skills to support her passion. She is very organized, always met her deadlines across the numerous projects we worked on together and is an excellent communicator. I would not hesitate to recommend Lubina to anyone looking for a seasoned UX Designer."
The Points Group