Expanding a band's opportunities through a user-focused website

Karkaza
connecting a new band to its fans

I created a promotional website for the Los Angeles based rock band Karkaza. It's a responsive site that I created from concept to launch. I employed the Design Thinking method. I created the wireframes, flow charts and site map in OmniGraffle. I went on to create mockups and collaborated with the band members throughout the process using InVision. Other tools I used include the Adobe Creative Suite (Muse, Photoshop, Illustrator,  Dreamweaver,) HTML/CSS and JavaScript.

Result

The site launch and sign up form were very successful. The band quickly build up their mailing list with more members than even the more established bands. The website is essential for booking venues, selling concert tickets, merchandise, and as a hub to keep the fans informed of the band's activities.

Challenge

Introduce the brand new band to build up excitement, grow a fan base and recognition.

Empathize

I did research at the start of the project by interviewing the band members and some fans. i created personas and empathy maps to understand the users and keep the focus on them.

Also, I attended the band's performances :)

empathy map
usability research

Define

After conducting the preliminary research, I analyzed the findings and laid out the desired outcome and user benefits. Based on the research and input from the band, I put all the findings together on the Lean UX Canvas board. Although I didn't work on an Agile team as usual, I really appreciate the canvas for its succinctness.

I shared all the artifacts with the band through InVision which we used for collaboration throughout the project.

lean UX canvas

Ideate

I brainstormed several ideas alone, then shared them with the band.

In the process I created flow charts, site map, wireframes and mockups using OmniGraffle, Adobe Photoshop and InVision.

sketch
wireframe
mobile sketch and wireframe
wireframe
mockup
mockup

Prototype

I created a responsive interactive prototype using InVision to be used for testing.

InVision prototype

Test

I tested the interactive prototype with fans through InVision.

Attended more performances :)

I did some changes based on the test findings, after which I developed and launched the site.

Karkaza live on stage

" The website is very important to our band. Lubina did a great job. "

 

Bruno Parente
Drummer, Digital Marketing
Karkaza

 

Copyright 2021 Lubina Bogoeva. All rights reserved.

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Expanding a band's opportunities through a user-focused website
lean UX canvas
wireframe
sketch
mobile sketch and wireframe
wireframe
mockup
mockup
InVision prototype
Karkaza live on stage
Expanding a band's opportunities through a user-focused website
lean UX canvas
sketch
wireframe
mobile sketch and wireframe
wireframe
Karkaza live on stage
Expanding a band's opportunities through a user-focused website
lean UX canvas
sketch
mobile sketch and wireframe
wireframe
wireframe
mockup
mockup
InVision prototype
Karkaza live on stage