Landing Pages that Sell


Thermo Fisher Scientific

I regularly created the promotional or landing pages for the genetic science division and cancer research marketing groups which are instrumental in achieving the company's sales goals.

Prior to starting at Thermo Fisher I have done email campaigns and landing pages design for other biotech companies such as Abgent, MoBio (now part of Quaigen) and PAGEGel as well as other types of companies such as Jordi Designer Furniture, San Diego County Bar Association and Action Web Development. The promotions were very successful. I can't share specific metrics for reasons of confidentiality.

Tools used: Adobe Creative Suite (CQ, Photoshop, Illustrator, InDesign, Acrobat),  Omniture, Axure, HTML, CSS, XML, JavaScript, OmniGraffle.

Above: Landing page for an instrument trade-in program. Below: Landing pages for other Thermo Fisher products; sketch, wireframes, and traffic analysis for an instrument promo.

"I have worked with Lubina for three years – her ability to take scientific concepts and products, and translate these into digital marketing and content is consistently of the highest standard. Working with her from both a regional and a global perspective – she has provided insightful and expert advice to myself and my marketing colleagues in developing tactics and strategies for our business.


One of the most impressive attributes that Lubina holds is the ability to analyze and interpret marketing metrics, and use this information to develop new marketing strategies and tactics, or improve existing ones, to exceed the KPIs of our business."


Peter Norster
Associate Marketing Director
Thermo Fisher Scientific


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