Integrated Branding Benefits the User Experience


Graphic Design

I believe that branding should play an active role in the user experience. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I'm experienced in providing creative direction, ensuring that the user interface integrates with the brand image. I've written style guides to help maintain the design standards and consistency of the site.

I have designed a full range of corporate identity and promotional materials such as logos, catalogs, brochures, flyers, signs, cd covers, postcards, ads, business cards and stationery. I have worked in a variety of industries such as biotech, financial, software and consumer.

Above: Print ad for a furniture company. Below: Logos for a Swiss watches retailer, financial web app and a biotech company, illustration for CSUSM Department of Biology published in Nature.; corresponding logo iterations, luxury furniture card.

"Lubina offers a very unique talent and creative approach to web UX design. She's an exceptional graphic designer and clearly understands how to best utilize the latest technologies to bring your brand to life and sell your business. She's a pro, budget conscious, an exceptional communicator and easy to work with even through stressful, deadline-driven, projects."


Tyler Riddell
Product Development Manager
 Harte Hanks Marketing

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