Making Financial Web Apps User Friendly



Nasoft USA (now Woodfinn) is a Cloud Based IT Company focused on the Real Estate financing industry, delivering a broad spectrum of IT solutions. I was responsible for the creative direction and user experience of the clients' cloud-based database driven web applications. The main challenge with the existing web app suite was that it was clunky and confusing causing the users costly mistakes. In addition, the six components of the suite weren’t well integrated which added to the poor user experience.

I proactively drove the creation of unified identity across all of the existing and new suite components, ensuring consistency in looks and functionality. This resulted in a seamlessly integrated suite of financial web apps that were pleasant and easy to use, reducing the burden on the users and significantly cutting the number of mistakes and disputes.

I delivered presentations at client meetings, defining the project strategy based on the business requirements. I presented low and high fidelity prototypes for implementation on the site and coordinated the new design with the corporate image to provide a consistent brand experience. I created flow charts, user  scenarios, wireframes and  mockups. I worked in Agile environment with the IT team on implementing the designs using HTML, CSS, JavaScript and ActionScript.

Tools used: Adobe Creative Suite (CQ, Photoshop, Illustrator, InDesign, Acrobat),  Omniture, Axure, HTML, CSS, XML, JavaScript, OmniGraffle.

Above: Redesigned page of a web based financial software. Below: Before screen shot, sketch, wireframe, mockup showing different designs during the design process; flow chart and swim lane map, page of the style guide, screenshot of the comparable properties view.

"Lubina worked in my team as a web user experience designer. She worked well with the team and also with the Client and enriched the look and feel of the applications we developed. She is dedicated in her work and is a motivated individual who is very creative."

Aarthi V Shrivas


Copyright 2018 Lubina Bogoeva. All rights reserved.