Making Financial Web Apps User Friendly

 

NASOFT

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Nasoft USA (now closed) is a Cloud Based IT Company focused on the Real Estate financing industry, delivering a broad spectrum of IT solutions. I was responsible for the creative direction and user experience of the clients' cloud-based database driven web applications. The main challenge with the existing web app suite was that it was clunky and confusing causing the users costly mistakes. In addition, the six components of the suite weren’t well integrated which added to the poor user experience.

I drove the creation of unified identity across all of the existing and new suite components, ensuring consistency in looks and functionality. This resulted in a seamlessly integrated suite of financial web apps that were pleasant and easy to use, reducing the burden on the users and significantly cutting the number of mistakes, disputes, and service calls.

I delivered presentations at client meetings, defining the project strategy based on the business requirements. I presented low and high fidelity prototypes for implementation on the site and coordinated the new design with the corporate image to provide a consistent brand experience. I created flow charts, user scenarios, wireframes, mockups and clickable prototypes. I worked in Agile environment with the IT team on implementing the designs.

Tools used: Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat), Axure, HTML, CSS, JavaScript.

sketch
wireframe
A sketch and a wireframe to visualize the features of the most used screen.
Mockups of two key screens to present at meetings and hand off to the developers.
wireframe
comparable properties screen
flow chart
swim lanes
Flow chart and swim lane chart to help the developers envision the process.
A before screenshot and a page of the style guide of the redesigned application to ensure that the apps maintain design consistency through future changes.
before screenshot
page of the style guide

"Lubina worked in my team as a web user experience designer. She worked well with the team and also with the Client and enriched the look and feel of the applications we developed. She is dedicated in her work and is a motivated individual who is very creative."

Aarthi V Shrivas

Director
NASOFT

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Copyright 2018 Lubina Bogoeva. All rights reserved.

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previous
financial web application
next
sketch
wireframe
A sketch and a wireframe to visualize the features of the most used screen.
Mockups of two key screens to present at meetings and hand off to the developers.
wireframe
comparable properties screen
flow chart
swim lanes
Flow chart and swim lane chart to help the developers envision the process.
A before screenshot and a page of the style guide of the redesigned application to ensure that the apps maintain design consistency through future changes.
page of the style guide
before screenshot
LinkedIn Twitter Google+ Instagram
financial web application
next previous
sketch
wireframe
A sketch and a wireframe to visualize the features of the most used screen.
wireframe
comparable properties screen
Mockups of two key screens to present at meetings and hand off to the developers.
flow chart
swim lanes
Flow chart and swim lane chart to help the developers envision the process.
page of the style guide
before screenshot
A before screenshot and a page of the style guide of the redesigned application to ensure that the apps maintain design consistency through future changes.
Lubina Design - Web, UX/UI
LinkedIn Twitter Google+ Instagram
financial web application
next previous
sketch
wireframe
A sketch and a wireframe to visualize the features of the most used screen.
wireframe
comparable properties screen
Mockups of two key screens to present at meetings and hand off to the developers.
flow chart
swim lanes
before screenshot
page of the style guide
Flow chart and swim lane chart to help the developers envision the process.
A before screenshot and a page of the style guide of the redesigned application to ensure that the apps maintain design consistency through future changes.
Lubina Design - Web, UX/UI
LinkedIn Twitter Google+ Instagram