Seamlessly Integrating New Web Sections


Thermo Fisher Scientific

Adding a new section to a large corporate site with over 10,000 exising pages presents a special challenge. The new content has to be integrated with the existing so it adds value not clutter. Adding a new section ultimately requires a cross-functional team to come together. I advocate for the user, who is not seen at the meetings but ultimately the customers are the ones that determine whether the design succeeds. I present wireframes, flow charts and scenarios to help the team stay on track, see the new pages through a user’s point of view and put the user’s needs first.

Tools used: Adobe Creative Suite (CQ, Photoshop, Illustrator, InDesign, Acrobat),  Omniture, Axure, HTML, CSS, XML, JavaScript, OmniGraffle.

Above: A 100+ pages new section integrated into the corporate website. Below: Wireframes and mockups of two subsections.

"Lubina is an excellent web site user experience designer. She is constantly looking for ways to make the content, design and information architecture easier to use and more compelling for our customers! I have very much enjoyed having Lubina on my team. She is a strong contributor and team player. And she is always willing to go the extra mile to help us accomplish our goals and priorities. Her creative ideas and unique perspective are continually helpful and she is a pleasure to be around!"


Trish Arellano

Digital Marketing Director
Thermo Fisher Scientific


Copyright 2018 Lubina Bogoeva. All rights reserved.



Lubina Design - Web, UX, UI
Lubina Design - Web, UX, UI