Analytics and Reviews

continuous improvement

analytics and reviews

Reviewing the performance of the page after launch is essential to continuously improve the experience and profitability of the website. I collaborate with the SEO and other specialists to review various analytics about the page's performance. I combine the quantitative analytics with qualitative to further fine-tune and optimize the page's performance. Here are the methods used.

  • Traffic reports
  • Heat maps
  • Visual sequence maps
  • Click maps
  • Scroll maps
  • Tealeaf reports
  • Financial reports
  • Customer usability tests, observations and surveys
  • Feedback form
  • Help desk records

 

Shown: Heat map and scroll map generated with CrazyEgg.