building bridges through

 

UX Design

Nice to Meet You

I am a User Experience Designer who believes that successful UX design is about building bridges between companies and customers, ideas and results. I have over 10 years experience with UX design -- creatively translating business goals into user-centered websites and apps. I always strive to make aesthetics and functionality work together to ensure success. I drive the user experience optimization to promote products, drive sales, educate and inspire. My most recent contract involved leading the redesign of a multi-million dollar web store at Bank of America. Contact me to see how I can help your website or app achieve results.

Lubina Bogoeva at the NNG's UX conference

Portfolio

 

I have designed over 30 websites in the biotechnology, high tech, financial and consumer sectors, ranging from Fortune 500 corporations such as Bank of America and Thermo Fisher Scientific to non-profits and even a rock band. Here are some recent case studies.

My UX Process

I practice user centered design - placing the users needs first, basing my decisions on the best practices and the latest research in the field of user experience. I believe that meeting the customers' needs is a journey not a destination since they constantly evolve. That's why analytics, testing, evaluation and further optimization are essential. I've done several presentations on the user experience principles to marketing managers, business owners and junior designers to show how essential the UX design process is to achieving their goals. View my portfolio to see how the UX process leads to user friendly websites that deliver results.

My approach is based on the Design Thinking process:

  • Analyze business requirements and establish strategy
  • Empathize through research and usability testing
  • Define personas and scenarios
  • Ideate, present and discuss multiple ideas illustrating with sketches, flow charts and site maps
  • Prototype creating wireframes and mockups
  • Test with users, A/B, MVT and review analytics
  • Identify areas for further optimization and iterate

Resume

 

I'm a Senior UX/UI Designer who helps corporations achieve result through user-centered web design practices. I advocate for the user and translate business objectives into user friendly websites where form and function work together to drive measurable results. Partnering with business owners and managers as well as doing marketing coursework at University of California Urvine made me aware of how important a well designed website is to the company's growth. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I have extensive experience with Adobe Creative Cloud, Sketch, InVision, Axure, HTML/CSS and various analytics applications working in Agile environment.

Resume Summary

Let's Connect

Does your team need an experienced UX designer?
Do you need to redesign your website to show results?
Was your project due yesterday?

Email me: Lubina@Lubina.com

Or call me: (908) 336-2919

contact UX designer Lubina Bogoeva

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"I'm dedicated to creating designs where form and function complement each other to provide great experience for the users. I go the extra mile to ensure the design delivers results."

 

 

 

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Copyright 2018 Lubina Bogoeva. All rights reserved.

Web UX/UI Designer in New York, New Jersey
Lubina Bogoeva at the NNG's UX conference
ecommerce UX design
successful new product web launches for a major biotech company responsive web portal application design
promotional websites design
UX design for financial web app website redesigns that deliver results
contact UX designer Lubina Bogoeva
LinkedIn Twitter Google+ Instagram
Web UX/UI Designer in New York, New Jersey
Lubina Bogoeva at the NNG's UX conference
successful new product web launches for a major biotech company
responsive web portal application design
promotional websites design
website redesigns that deliver results
ecommerce UX design
UX design for financial web app
contact UX designer Lubina Bogoeva
Lubina Design - Web, UX/UI
LinkedIn Twitter Google+ Instagram
Web UX/UI Designer in New York, New Jersey
successful new product web launches for a major biotech company
responsive web portal application design
promotional websites design
website redesigns that deliver results
ecommerce UX design
UX design for financial web app
Lubina Design - Web, UX/UI
LinkedIn Twitter Google+ Instagram