building bridges through
I am a User Experience Designer who believes that successful UX design is about building bridges between companies and customers, ideas and results. I have over 10 years experience with UX design -- creatively translating business goals into user-centered websites and apps. I always strive to make aesthetics and functionality work together to ensure success. I drive the user experience optimization to promote products, drive sales, educate and inspire. My most recent contract involved leading the redesign of a multi-million dollar web store at Bank of America. Contact me to see how I can help your website or app achieve results.
I have designed over 30 websites in the biotechnology, high tech, financial and consumer sectors, ranging from Fortune 500 corporations such as Bank of America and Thermo Fisher Scientific to non-profits and even a rock band. Here are some recent case studies.
I practice user centered design - placing the users needs first, basing my decisions on the best practices and the latest research in the field of user experience. I believe that meeting the customers' needs is a journey not a destination since they constantly evolve. That's why analytics, testing, evaluation and further optimization are essential. I've done several presentations on the user experience principles to marketing managers, business owners and junior designers to show how essential the UX design process is to achieving their goals. View my portfolio to see how the UX process leads to user friendly websites that deliver results.
My approach is based on the Design Thinking process:
I'm a Senior UX/UI Designer who helps corporations achieve result through user-centered web design practices. I advocate for the user and translate business objectives into user friendly websites where form and function work together to drive measurable results. Partnering with business owners and managers as well as doing marketing coursework at University of California Urvine made me aware of how important a well designed website is to the company's growth. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I have extensive experience with Adobe Creative Cloud, Sketch, InVision, Axure, HTML/CSS and various analytics applications working in Agile environment.
Does your team need an experienced UX designer?
Do you need to redesign your website to show results?
Was your project due yesterday?
Email me: Lubina@Lubina.com
Or call me: (908) 336-2919
Would you like me to keep you posted on what I'm up to, especially on the progress of my book Design 4 Results? Please fill our the form. I won't share your contact information with anyone.
"I'm dedicated to creating designs where form and function complement each other to provide great experience for the users. I go the extra mile to ensure the design delivers results."