I am a Senior User Experience Designer, specializing in doing a good job. I have over 10 years experience with UX design, research and strategy -- creatively translating business goals into user-centered digital products. I always strive to make aesthetics and functionality work together to ensure success. I have experience in a variety of industries - financial, biotech, legal, and consumer. I currently work as a Sr. UX Designer at Fiserv where I drive the user experience design of a fintech data cloud. Prior to that, I was at Bank of America where I designed a cutting-edge data science platform. I realize how much my success as a designer was due to the incredible resources and support of the design community - locally and virtually. I got involved in the UXPA's New Jersey chapter as a way to contribute and this year I became a co-chair, organizing educational and networking events.
I use the Design Thinking process to create user centered designs - placing the users needs first, basing my decisions on the best practices and the latest research in the field of user experience. I believe that meeting the customers' needs is a journey not a destination since they constantly evolve. That's why research, testing, and further optimization are essential.
I usually work within a Lean UX framework which allows for applying the Design Thinking principles in Agile environment. I've done several presentations on the user experience principles to corporate leaders, business owners as well as aspiring designers, most recently at the UX Professionals meeting in Princeton University.
I'm a Senior UX Designer who helps companies achieve result through user-centered methodology. I advocate for the user and translate business objectives into user friendly websites where form and function work together to drive measurable results. I recently completed Human-Computer Interaction coursework at MIT which deepened my understanding of cognition in relation to designing interactions. Partnering with business owners and managers made me aware of how important design is to the company's growth. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I have extensive experience with the Adobe Creative Cloud design applications, Sketch, and Axure.