Lubina Bogoeva

UX Design Leader

Creative leader with a passion for crafting human-centered applications that delight the users and deliver results.

AVP UX Design, Chubb Insurance


About Me​

I am a UX leader with over 15 years experience with creatively translating business goals into user-centered digital products. I always strive to make aesthetics and functionality work together to ensure success. I currently work as an AVP UX Design at Chubb, the world’s largest business insurer.

I realize how much my success as a designer was due to the incredible resources and support of the design community. As a way to give back, I became a co-chair of the UXPA New Jersey chapter, where I organize and occasionally speak at events for UX professionals. Read more…



Chubb Insurance

Marketplace Portal

My first challenge when I started work as an AVP of UX Design for the world’s largest business and property casualty insurance company.

Chubb Insurance

Underwriting Application

Reimagining the company’s underwriting applications to streamline the workflow and deliver results.

Bank of America

Data Science Platform

Designing an AI driven, human-centered data science platform from the ground up.


Fintech Platform

Design lead for a premiere fintech platform creating innovative interaction and data visualization designs.



My leadership approach is grounded in the idea that enabling and educating outperforms enforcing. I’m guided by the idea that inspiring teams (and myself!) to innovate leads to meaningful impact. I use the Design Thinking process to guide designers, developers and stakeholders on the road of creating user centered products that delight our customers. I believe that meeting the customers’ needs is a journey not a destination since they constantly evolve. Read more…



As a UX Design Leader, I help companies achieve result through user-centered methodology. I advocate for the user and translate business objectives into user friendly websites where form and function work together to drive measurable results. I recently completed Human-Computer Interaction coursework at MIT which deepened my understanding of cognition in relation to designing interactions. Partnering with business owners and managers made me aware of how important design is to the company’s growth. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I have extensive experience with the Figma, UserZoom and the Adobe Creative Cloud design applications.